48 Rules for Strategic Customer Care
Customer Service The Sandler Way provides indispensable insights into what distinguishes great companies. Author Anne MacKeigan provides guidelines for making intelligent strategic investments in customer care, so you can create and sustain a working culture built on the belief that the customer not only matters, but is the only reason your organization exists. This book is for company executives, sales and service professionals, management consultants, and anyone concerned about improving the customer experience.